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Title details for The New Rules of Marketing and PR by David Meerman Scott - Available

The New Rules of Marketing and PR

by David Meerman Scott
Sean Pratt
Audiobook
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice—and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real world examples, this is a practical guide to the new reality of PR and marketing This new audio edition includes a special Introduction by the author , revisions and updates on social media marketing, updated chapter on social networking sites, and new and exciting case studies.

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Publisher: Gildan Media Corp Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781596592902
  • File size: 270521 KB
  • Release date: June 16, 2010
  • Duration: 09:23:35

MP3 audiobook

  • ISBN: 9781596592902
  • File size: 270549 KB
  • Release date: June 16, 2010
  • Duration: 09:24:35
  • Number of parts: 8
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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Self-Improvement Management Nonfiction

Languages

English

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice—and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real world examples, this is a practical guide to the new reality of PR and marketing This new audio edition includes a special Introduction by the author , revisions and updates on social media marketing, updated chapter on social networking sites, and new and exciting case studies.

Expand title description text
Business Self-Improvement Management Nonfiction
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